Isabelle has just taken over a line of organic cookies for her company. She looks at the company records and sees sales have peaked, profit margins are declining, and there are many new competitors in that category. Which stage of the product life cycle are the cookies in?

Profit Margins

Ratios or percentages that reveal the profitability of a company by comparing its net income to its sales.

Product Life Cycle

The stages a product goes through from development and introduction to the market, through growth and maturity, and eventually its decline.