Maribeth has been assigned the task of identifying her company's competitor positions in the snack chip market and she also needs to determine consumer preferences for low-carb snack chips. What tool should Maribeth use to accomplish this task?

A) VALS framework
B) mass marketing
C) salient attributes
D) perceptual map
E) micromarketing

Perceptual Map

A Perceptual Map is a visual tool used in marketing to depict consumers' perceptions of brands or products relative to competitors.

VALS Framework

A tool used in psychographic segmentation that classifies consumers into eight distinct types based on their responses to a questionnaire, focusing on values, attitudes, and lifestyle.