A ________ is often used to illustrate the position of a firm's products or brands in consumers' minds.

A) mass marketing analysis
B) psychographic profile
C) perceptual map
D) loyalty timeline
E) Tapestry analysis

Question

Michael Maresco · Accepted Answer

Final Answer : C, Explanation :  A perceptual map is a visual representation of how consumers perceive a company's products or brands relative to competitors in the marketplace. It is often used to identify gaps in the market or opportunities for differentiation.

A ________ is often used to illustrate the position of a firm's products or brands in consumers' minds.

A) mass marketing analysis
B) psychographic profile
C) perceptual map
D) loyalty timeline
E) Tapestry analysis

Definitions

Learning Objectives

Learning Objectives

Related questions

A ________ is often used to illustrate the position of a firm's products or brands in consumers' minds.A) mass marketing analysisB) psychographic profileC) perceptual mapD) loyalty timelineE) Tapestry analysis

Definitions

Learning Objectives

Learning Objectives

Related questions

A ________ is often used to illustrate the position of a firm's products or brands in consumers' minds.

A) mass marketing analysis
B) psychographic profile
C) perceptual map
D) loyalty timeline
E) Tapestry analysis