Asked by Autumn Gilbert on Jun 17, 2024
Verified
Manufacturers might use selective distribution by allowing only a few selected retail customers in a territory to sell its products.
Selective Distribution
Lies between the intensive and exclusive distribution strategies; uses a few selected customers in a territory.
Retail Customers
Individuals who purchase goods or services for personal use from retail stores, as opposed to buying for business or resale purposes.
- Comprehend distribution strategies (selective, exclusive, intensive) used by manufacturers.
Verified Answer
GS
Gabbi SablanJun 18, 2024
Final Answer :
True
Explanation :
Selective distribution involves limiting the number of retailers who can sell a company's products in a particular geographic area or market, in order to maintain a certain level of quality and exclusivity.
Learning Objectives
- Comprehend distribution strategies (selective, exclusive, intensive) used by manufacturers.
Related questions
Consumer Packaged-Goods Companies, Such as Procter & Gamble, Pepsi, and ...
What Is the Difference Between Exclusive Distribution and Selective Distribution
Convenience Products Such as Bread,milk,and Chewing Gum Would Probably Be ...
Which Type of Products Have Exclusive Distribution with Very Few ...
Trademark Protection Extends to Design Logos,slogans,packaging Elements,and Product Features Such ...