Asked by Melonie Johnson on May 01, 2024
Verified
Consumer packaged-goods companies, such as Procter & Gamble, Pepsi, and Kraft, typically seek an exclusive distribution strategy.
Consumer Packaged-goods
Products that are sold in a packaged form, which consumers use up and replace on a frequent basis.
Exclusive Distribution
Strategy in which only selected retailers can sell a manufacturer’s brand.
- Absorb information on the range of distribution plans (selective, exclusive, intensive) that manufacturers implement.
Verified Answer
ZK
Zybrea KnightMay 04, 2024
Final Answer :
False
Explanation :
Consumer packaged-goods companies usually aim for intensive distribution to ensure their products are available in as many outlets as possible to reach a wide audience.
Learning Objectives
- Absorb information on the range of distribution plans (selective, exclusive, intensive) that manufacturers implement.
Related questions
Manufacturers Might Use Selective Distribution by Allowing Only a Few ...
What Is the Difference Between Exclusive Distribution and Selective Distribution
Convenience Products Such as Bread,milk,and Chewing Gum Would Probably Be ...
Which Type of Products Have Exclusive Distribution with Very Few ...
Trademark Protection Extends to Design Logos,slogans,packaging Elements,and Product Features Such ...