Asked by Colby Hastings on Jun 03, 2024
Verified
Magic Kingdom, a theme park in Memphis, has pictures of its rollercoasters on several public transportation vehicles in the city. This form of advertising has increased the popularity of Magic Kingdom and has led to a 25 percent increase in the number of visitors in the theme park. Given this information, it can be said that Magic Kingdom used _____.
A) ambush marketing
B) evangelism marketing
C) guerilla marketing
D) cloud marketing
Guerilla Marketing
An advertising strategy that uses unconventional and low-cost tactics to promote a product or service.
Public Transportation
A system of various forms of transport provided to the public, including buses, trains, and subways, operating on fixed routes and schedules.
Theme Park
A large outdoor area designed with themed attractions, rides, and entertainment venues for visitors' enjoyment.
- Identify the functions and effects of various marketing tactics, including guerilla marketing and pull marketing.
Verified Answer
KG
Kevin GallagherJun 04, 2024
Final Answer :
C
Explanation :
Magic Kingdom used guerilla marketing, which is a strategy that involves using unconventional and innovative methods, such as advertising on public transportation vehicles, to promote a product or service. This approach is often used to achieve maximum exposure with minimal investment, as seen with the increase in visitors to Magic Kingdom.
Learning Objectives
- Identify the functions and effects of various marketing tactics, including guerilla marketing and pull marketing.