Donavon Inc., a beverage company, designs social media posts to advertise its products. These posts are shared by people on different social media platforms, thus helping Donavon receive maximum exposure. Given this information, it can be said that Donavon uses _____.

A) ambush marketing
B) viral marketing
C) evangelism marketing
D) relationship marketing

Viral Marketing

A marketing strategy that relies on social networks to rapidly spread a message or product information, much like a virus.

Social Media Posts

Content created and shared on social media platforms, including text, images, videos, and interactions, intended for communication and engagement with an audience.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement by providing personalized and directly meaningful experiences to customers.