List the ways in which a sender can cultivate a "you attitude" in his or her message.

Answers will vary. To cultivate a "you attitude," a sender must concentrate on the following questions:
a. Does the message address the receiver's major needs and concerns?
b. Would the receiver feel the message is receiver-centered? Is the receiver kept clearly in the picture?
c. Will the receiver perceive the ideas to be fair, logical, and ethical?
d. Are ideas expressed clearly and concisely (to avoid lost time, money, and possible embarrassment caused when messages are misunderstood)?
e. Does the message promote positive business relationships-even when the message is negative? For example, are please, thank you, and other courtesies used when appropriate?
f. Are ideas stated tactfully and positively and in a manner that preserves the receiver's self-worth and cultivates future business?
g. Is the message sent promptly and through the preferred channel to indicate courtesy?
h. Does the message reflect the high standards of a business professional: accurate and appealing document design, quality printing, and absence of misspellings and grammatical errors?