List and describe the nine issues that make managing data so difficult. Discuss how your university may struggle with each issue. Now evaluate how a business like Amazon may struggle with each issue.

Amount of data increasing - more new students every year, more employees, need to keep all the data on students (transcripts) , etc.; hopefully new customers placing new orders
Data are scattered - lots of different systems (class management, payment, hospital, registration, etc.) ; Amazon has to deal with different suppliers - maybe third party inventory systems aren't as up-to-date (so customers may get an "out of stock" message after they place an order when inventory was available at the time of the order)
Data are generated from multiple sources o Internal - grades, paychecks, etc.; Amazon's corporate databases or documents o Personal - Facebook, memes, etc.; Amazon's employees have opinions and customers can write reviews o External - government reports (if public), university website, etc.; other websites referencing Amazon
Data degrade - employees moving, students moving (in-state vs. out-of-state), etc.; customers moving, etc.
Data rot - storing data in less than ideal places (lots of paper for most universities); same for Amazon
Data security, quality, integrity - protecting social security numbers, grades; protecting customer credit card information
Diverse systems that deal with specific business processes - most universities probably have many, many systems that need to be maintained; they may have specific systems for managing orders, inventory, and credit card numbers
Federal regulation - FERPA, HIPAA; SOX
Too much unstructured data - social media causes problems for both of these