Asked by Andrew Cameron on May 18, 2024
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Justin needs to conduct and record interviews with potential customers for a new product that has just been launched. Which of these suggestions would you give him?
A) Focus generally on open-ended questions and provide the questionnaire before recording.
B) Focus generally on closed questions and these need not be recorded.
C) Use surveys when required, to augment the research.
D) Ask open-ended and closed questions but record with permission.
Open-Ended Questions
Open-Ended Questions are questions that cannot be answered with a simple "yes" or "no", encouraging a detailed or descriptive response.
Closed Questions
Types of questions designed to receive a specific, often one-word, answer, such as "yes" or "no."
Questionnaire
A research instrument consisting of a series of questions for the purpose of gathering information from respondents.
- Learn about diverse approaches to data acquisition and representation, including interviewing techniques, infographic design, and the use of web-based surveys.
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Learning Objectives
- Learn about diverse approaches to data acquisition and representation, including interviewing techniques, infographic design, and the use of web-based surveys.
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