Asked by Kelsee Katsanes on Jun 04, 2024
Verified
A marketing research firm selects a random sample of adults and asks them a list of questions regarding their beverage preferences. What type of data collection is involved here?
A) An experiment.
B) A survey.
C) Direct observation.
D) None of these choices.
Random Sample
A subset of a statistical population where each member has an equal chance of being chosen.
Beverage Preferences
The individual or demographic inclinations towards choosing certain drinks over others, influenced by taste, culture, health considerations, and availability.
- Recognize and implement proper methodologies for collecting data across diverse research situations.
- Differentiate between various types of data collection (e.g., survey, experiment, direct observation) and know when to apply each type.
Verified Answer
ZK
Zybrea KnightJun 06, 2024
Final Answer :
B
Explanation :
The scenario involves asking individuals questions about their preferences, which is a classic example of a survey. Surveys involve collecting data through questionnaires, interviews, or online forms.
Learning Objectives
- Recognize and implement proper methodologies for collecting data across diverse research situations.
- Differentiate between various types of data collection (e.g., survey, experiment, direct observation) and know when to apply each type.
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