_____ is essential in building long-term relationships between businesses and consumers.

A) Profit
B) Governance
C) Trust
D) Knowledge
E) A code of ethics

Trust is essential in building long-term relationships between businesses and consumers. When consumers trust a business, they are more likely to continue doing business with that company, recommend the company to others, and give the company the benefit of the doubt in case of a mistake or error. Trust is built over time through consistent and transparent behavior, honesty, and reliability. Without trust, it is difficult for businesses to maintain long-term customer relationships. Profit, governance, knowledge, and a code of ethics are important but are not the most essential factor in building long-term relationships with customers.