Asked by Devyn Murray on Jul 22, 2024
Verified
How does ethics contribute to customer satisfaction?
Customer Satisfaction
A measure of how products or services supplied by a company meet or exceed customer expectation, pivotal for retaining customers and fostering brand loyalty.
- Acknowledge the significance of ethical methods in boosting consumer confidence and contentment.
- Identify the importance of business ethics in establishing and sustaining relationships with stakeholders.
Verified Answer
CC
Chelcie CarewJul 24, 2024
Final Answer :
High levels of perceived corporate misconduct decreases customer trust. On the other hand, companies viewed as socially responsible increase customer trust and satisfaction. The perceived ethicality of a firm is positively related to brand trust, emotional identification?with the brand, and brand loyalty.
Learning Objectives
- Acknowledge the significance of ethical methods in boosting consumer confidence and contentment.
- Identify the importance of business ethics in establishing and sustaining relationships with stakeholders.
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