Asked by Sygie Lamigo on Jun 27, 2024
Verified
In viral marketing, computer viruses are introduced into systems that spam promotional material and malware to all the people on individuals' address lists.
Viral Marketing
A strategy that encourages individuals to share a marketing message to others, creating potential for exponential growth in the message's exposure and influence.
Computer Viruses
Malicious software programs designed to replicate and spread while interfering with computer operations, potentially causing harm or stealing information.
Promotional Material
Materials or items designed to create awareness, generate interest, or promote a specific product, service, or event.
- Depict the mechanics and constituents of impactful digital marketing plans.
Verified Answer
AK
Ayush KumarJul 04, 2024
Final Answer :
False
Explanation :
Viral marketing involves creating a message or content that is spread quickly and widely through word-of-mouth or social sharing, not computer viruses. Introducing viruses into systems is a malicious act and not a legitimate marketing strategy.
Explanation :
Viral marketing does not involve the use of computer viruses to spread promotional material or malware. Instead, it refers to the use of social media and other digital platforms to generate buzz and word-of-mouth advertising for a product or service.
Learning Objectives
- Depict the mechanics and constituents of impactful digital marketing plans.