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Asked by Michelle Rebollar on Jun 25, 2024

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In theory, why is micromarketing the ultimate in STP strategy? What is the weakness associated with micromarketing?

Micromarketing

Marketing efforts focused on a narrowly defined audience segment, offering highly personalized products or communication to meet unique needs.

STP Strategy

A marketing approach that involves Segmentation (identifying distinct groups within a market), Targeting (selecting which segments to serve), and Positioning (establishing an appealing market position).

  • Understand the concept of micromarketing and its strengths and weaknesses.
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Aronne IbarraJun 28, 2024
Final Answer :
Micromarketing (or one-to-one marketing)is tailoring a firm's products or services to suit an individual-or a segment of one person. Micromarketing then creates value on an individual basis, adjusting the product or service to meet the particular needs of each customer. The weakness is it can be very expensive.

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