Asked by Chelsie Bishop on Jul 14, 2024

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In the need-satisfaction sales presentation, the first 50 to 60 percent of the conversation time is referred to as the need awareness phase.

Need Awareness Phase

The initial stage in the buying process where a potential customer recognizes they have a problem or need that could be satisfied by a product or service.

  • Learn about the construction and processes inherent in need-satisfaction sales pitches.
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Alice GathoniJul 21, 2024
Final Answer :
False
Explanation :
The first 50 to 60 percent of conversation time is referred to as the need-development phase. This time is devoted to a discussion of the buyer's needs.