Asked by Gruia Ghiroaga on May 13, 2024

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In ___________ research, because there are no predetermined sets of responses (e.g., multiple choice answers), the participant can open up to the interviewer and cover things that the researcher may not have thought of previously.

Qualitative Research

Research methods that collect non-numerical data to understand concepts, thoughts, or experiences.

Predetermined Sets

Groups or collections that have been predefined or established in advance for a specific purpose or analysis.

Participant

An individual who takes part in an activity or event.

  • Evaluate the effectiveness of different data collection methods in various marketing scenarios.
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JW
Justin WebsterMay 18, 2024
Final Answer :
qualitative