In order to increase the chances of successful message delivery,communicators should consider audience expectations.

Understanding and meeting audience expectations is an essential element of effective communication. By considering and addressing the needs and preferences of your target audience, you can increase the likelihood of your message being received, understood, and acted upon. To achieve this, it is important to conduct audience analysis, involve your audience in the communication process, use language and tone that resonates with them, and deliver the message through the right channels at the right time. Failure to consider audience expectations can lead to misunderstandings, resistance, disengagement, or outright rejection of your message.