If an audience does not immediately understand how a message pertains to them,they are less likely to pay attention to the message.

Audiences tend to greet incoming messages with a selfish question: "What's in this for me?" If your target readers or listeners don't think a message applies to them, or if they don't think you are being sensitive to their needs, they won't pay attention. You can improve your audience sensitivity by adopting the "you" attitude, maintaining good standards of etiquette, emphasizing the positive, and using bias-free language.