In most firms,the process of developing a marketing strategy begins with the guidance provided by a(n) ________.

A) mission statement
B) orientation session
C) shareholder review
D) employment plan

Mission Statement

A concise description of a company’s purpose, its goals, and how it serves its stakeholders.

Orientation Session

A meeting or programme designed to introduce new members to a company, institution, or the specifics of a new role.

Shareholder Review

A process or meeting in which shareholders assess the performance, strategy, and prospects of a company.