All of the following should be included in a corporate mission statement EXCEPT the ________ of the firm.

A) core purpose
B) long-term profits
C) core values
D) long-term goals

Corporate Mission Statement

A concise expression of a company's purpose, identifying its scope of operations and guiding its strategic decisions and direction.

Long-term Profits

The amount of net income expected to be generated over an extended period, reflecting the financial health and sustainability of a business.

Core Purpose

The fundamental reason a company exists beyond just making money, often reflecting its values and mission.