In light of the research on cognitive dissonance theory, what is the best explanation for the role of large, expensive marriage ceremonies?

A) Such ceremonies probably strengthen partners' commitment due to effort justification but do not contribute to specific marriage-consistent behaviors.
B) Such ceremonies probably discourage specific marriage-inconsistent behaviors such as cheating due to the involvement of friends and family but do not contribute to overall commitment.
C) Such ceremonies probably strengthen partners' commitment due to effort justification and probably discourage marriage-inconsistent behaviors such as cheating due to the involvement of friends and family.
D) Such ceremonies probably do not strengthen partners' commitment due to effort justification and probably do not discourage marriage-inconsistent behaviors such as cheating due to the involvement of friends and family.

Question

Caroline Segovia · Accepted Answer

Final Answer : C, Explanation :  Large, expensive marriage ceremonies likely strengthen commitment through effort justification, as individuals rationalize the effort and resources spent on the ceremony by valuing the relationship more. Additionally, the public commitment in front of friends and family may discourage behaviors inconsistent with the commitment, such as cheating, by increasing social and personal accountability.

Definitions

Learning Objectives

Learning Objectives

Related questions