In consumer orientation,a company creates a product first and then determines if a consumer is likely to purchase the product.

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Tanaijah Austin · Accepted Answer

Final Answer : False, Explanation :  In consumer orientation, a company first identifies consumer needs and wants and then creates products or services to meet those needs, rather than creating a product first and then looking for a market.

In consumer orientation,a company creates a product first and then determines if a consumer is likely to purchase the product.

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