In advance of building its second headquarters in the U.S.,Amazon will likely hire a public relations team to build community relations.What is the team's first step?

A) Invite regional construction companies to two-day summit to learn about the project and Amazon's Request-for-Proposal process.
B) Widely distribute job applications online,at colleges and libraries in preparation for an Amazon job fair.
C) Understand the structure,strength and weaknesses of the community before setting objectives and goals.
D) Donate books to libraries in all lower-income elementary schools and backpacks to the children.

Question

Raymart Joseph Sindac · Accepted Answer

Final Answer : C, Explanation :  Before setting objectives and goals, the public relations team must understand the community's structure, strengths, and weaknesses. This will help them tailor their approach to building community relations and address any concerns or issues that may arise. A and B are both potential actions that the team could take, but they should come after the initial step of understanding the community. D is a good idea for corporate social responsibility but does not directly address building community relations for the new headquarters project.

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