Asked by Daniel Alvarez on Jun 06, 2024

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In addition to significantly expanding Humana's health coverage in Mississippi,how did its Campaign for a Healthy Mississippi benefit the company itself?

Humana

A health insurance company that provides a variety of health, wellness, and insurance products and services designed to offer an integrated approach to lifelong well-being.

Healthy Mississippi

An initiative or focus aimed at improving the health and wellbeing of the population in the state of Mississippi through various programs and policies.

Health Coverage

Insurance or other financial protection against medical costs, often provided by employers, government programs, or individual policies.

  • Understand the role and impact of public relations and public affairs in healthcare expansion.
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KS
Kaitlynn SmithJun 13, 2024
Final Answer :
This campaign helped to position Humana as responsive to the community,which enhanced the company's overall reputation.Furthermore,by working closely with national,state,and local politicians and officials,Humana created strong governmental connections at each level,which may prove useful in the future.