Asked by William Cordero on May 08, 2024
Verified
In 2012,the PRSA published the following definition of public relations: "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." In a brief essay,discuss the different elements of this definition and explain the meaning or significance of each.
Strategic Communication
The purposeful use of communication by an organization to fulfill its mission, often involving public relations, media, and messaging.
Public Relations
The execution of a communication strategy designed to cultivate positive ties between organizations and their target groups.
Mutually Beneficial Relationships
Connections or partnerships where all parties involved gain advantages or rewards from the interaction.
- Grasp the definition of public relations as proposed by the PRSA and the significance of its different elements.
Verified Answer
SF
Samuel FrimpongMay 12, 2024
Final Answer :
At its heart,public relations is,in fact,a business process that keeps the interests of all parties in mind.It is "strategic",not tactical.It is a "relationship"-not a one-way street where pronouncements of policies are taken verbatim.And,it is a "process" that occurs over time,not a transaction or isolated event or activity.These distinctions convey a "give and take" relationship where the interests of all parties are addressed and communications goals are achieved within the context of that relationship.
Learning Objectives
- Grasp the definition of public relations as proposed by the PRSA and the significance of its different elements.