If you form a general negative impression of a person based on one prominent characteristic, and it affects your perception of other characteristics of that person, it is called:

A) projection bias.
B) the halo effect.
C) selective attention.
D) self-serving bias.
E) stereotyping.

Halo Effect

A cognitive bias where an observer's overall impression of a person, company, brand, or product influences feelings and thoughts about that entity's character or properties.

Negative Impression

An unfavorable or detrimental perception or judgment formed about someone or something based on their actions or presentation.

Projection Bias

A cognitive bias where individuals overestimate how much their future selves will share their current preferences, feelings, and values.