If the audience for your report is likely to accept what you have to say,focus on

A) the logical arguments in your report.
B) your conclusions and recommendations.
C) the benchmarks used to compile your results.
D) the criteria used in your decision-making process.
E) using the yardstick approach to prove your central message.

Yardstick Approach

A method of evaluation that involves comparing a current situation or performance against a standard measure or "yardstick."

Logical Arguments

Reasoning that follows a clear, structured line of thought, typically leading from premises to a conclusion.

Benchmarks

Standard points of reference against which things may be compared or assessed.