If it is to your advantage to find and explore commonalties in experience,attitude,and background with the other party,it is also to your disadvantage to highlight those areas where you differ.

If you want to build rapport and establish common ground with the other party, it is helpful to focus on shared experiences and similarities in background and attitude. However, emphasizing differences can create barriers and make it more difficult to establish a positive relationship or reach agreement. Therefore, it is generally to your disadvantage to highlight areas of difference in negotiation or communication situations.