Asked by Naomi Shiff on Feb 18, 2024
Verified
How does the targeting process in entrepreneurship differ from the targeting process in traditional marketing?
A) Entrepreneurs begin the process by identifying a viable customer segment.
B) Entrepreneurs begin the process with the idea for a new product.
C) Entrepreneurs begin the process by developing an end user profile.
D) Entrepreneurs often skip developing the psychological profile part of their potential customer base altogether.
A) Entrepreneurs begin the process by identifying a viable customer segment.
B) Entrepreneurs begin the process with the idea for a new product.
C) Entrepreneurs begin the process by developing an end user profile.
D) Entrepreneurs often skip developing the psychological profile part of their potential customer base altogether.
Entrepreneurship
A way of thinking, acting, and being that combines the ability to find or create new opportunities with the courage to act on them.
- The targeting process in entrepreneurship differs from traditional marketing in that entrepreneurs begin by identifying a viable customer segment.
- Entrepreneurs start the process with the idea for a new product, rather than focusing on existing products or services.
- In the targeting process for entrepreneurship, entrepreneurs begin by developing an end user profile to understand the specific needs and preferences of their target customers.
Verified Answer
JC
justine collins
Feb 18, 2024
Final Answer :
B
Explanation :
Entrepreneurs often start with an innovative product idea and then seek to find a market for it, whereas traditional marketing typically starts with identifying a customer need or segment and then developing a product to meet that need.
Learning Objectives
- The targeting process in entrepreneurship differs from traditional marketing in that entrepreneurs begin by identifying a viable customer segment.
- Entrepreneurs start the process with the idea for a new product, rather than focusing on existing products or services.
- In the targeting process for entrepreneurship, entrepreneurs begin by developing an end user profile to understand the specific needs and preferences of their target customers.
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