How does a salesperson benefit from storytelling skills?

Storytelling in sales describes the approach that the salesperson uses to communicate and create understanding by describing some sort of sequence of events or a narrative. Effective salespeople understand that stories are an important way to help their customers understand, to help their customers learn, and to help their customers advance toward their goal. In fact, research shows that storytelling helps an audience member understand the speaker's key points as well as remember them longer.