How can one prepare for job interviews in the new competitive world?

Aspiring candidates should prepare thoroughly to answer specifically the most important hiring question: What do you have to offer that will keep us competitive? -Research the organization,the industry,and current challenges.-Know the corporate culture,and be prepared to describe specifically how your skills and values fit that culture.-Prepare to answer behavioural questions,-Prepare for expert recruiters who will dig for unrehearsed answers (and character insights).