Asked by Sushmita Rathour on Jul 01, 2024
Verified
How are ethos, pathos, and logos used in communication research? Be specific.
Ethos
A rhetorical appeal to authority or credibility, often used in persuasive writing and speech to establish trust with the audience.
Logos
An aspect of Aristotle's modes of persuasion, focusing on logic and reasoning to argue a point.
- Gain insights into the application of ethos, pathos, and logos in discourse and research.
Verified Answer
AS
Austin SarrafJul 03, 2024
Final Answer :
Answers will vary, but must include the notion that logos refer to logical appeals, ethos refer to character appeals, and pathos refer to emotional appeals.
Learning Objectives
- Gain insights into the application of ethos, pathos, and logos in discourse and research.