Asked by Shehla Qureshi on Jun 18, 2024

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Futuring relies on the idea that the future is ________.

A) uncertain
B) predictable
C) quantitative
D) similar to the past

Futuring

The practice of exploring predictions and possibilities about the future, often based on trends and scenarios, to guide decision-making.

Uncertain

The state of being unsure or having doubts about something, often due to a lack of information.

Predictable

The characteristic of an event, outcome, or behavior that can be anticipated or expected based on certain patterns or prior knowledge.

  • Examine the significance of prediction in marketing strategies and explore the various methodologies employed.
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Verified Answer

SK
Samantha KlingJun 19, 2024
Final Answer :
A
Explanation :
Futuring is a field that acknowledges that the future cannot be predicted with certainty. Instead, futurists use various methods to anticipate, prepare for, and shape potential futures.