Asked by Adrian Barrera on Apr 25, 2024
From a shopping orientation perspective, compare an economic shopper, a personalized shopper, and a recreational shopper.
Shopping Orientation
The approach and attitude a consumer has towards shopping, influenced by factors like convenience, product quality, and price sensitivity.
- Gain an insight into how consumers are segmented into groups like economic, personalized, and recreational based on their shopping habits.
Learning Objectives
- Gain an insight into how consumers are segmented into groups like economic, personalized, and recreational based on their shopping habits.