Asked by Francine Fiscor on Jun 12, 2024
Verified
For most firms,a niche cost-leadership strategy is difficult to implement and sustain because scale is so closely linked to cost advantage.
Niche Cost-Leadership Strategy
An approach where a business aims to be the lowest cost producer in a specific niche or segment of the market.
- Acquire knowledge on the tactical methods of differentiation and cost leadership in marketing.
Verified Answer
CG
Carlene GittensJun 18, 2024
Final Answer :
True
Explanation :
A niche cost-leadership strategy requires achieving a cost advantage over competitors, which is typically linked to achieving economies of scale. However, operating in a niche market may limit the firm's ability to achieve the necessary scale to sustain a cost advantage. As a result, implementing and sustaining a niche cost-leadership strategy can be challenging for many firms.
Learning Objectives
- Acquire knowledge on the tactical methods of differentiation and cost leadership in marketing.
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