​Firms operating in a perfectly competitive market have an incentive to advertise their products since this will increase the demand for their products.

Perfectly Competitive Market

A perfectly competitive market is one in which there are many buyers and sellers, all of whom have complete market information, and where the goods being traded are identical, leading to one market price.

Incentive

A factor, monetary or otherwise, that motivates individuals or entities to act in a particular way or to pursue a certain course of action.

Advertise

The act of promoting products, services, or ideas through various media channels in order to attract or increase interest among consumers.