Defenders of advertising argue that it:

A) seeks to persuade,rather than inform,buyers.
B) provides education and information about products.
C) facilitates the concentration of monopoly power.
D) encourages artificial product differentiation.

Artificial Product Differentiation

The process by which companies make their products appear distinct from those of competitors, through branding or slight modifications, even when the core product is similar.

Concentration

The extent to which market share is dominated by a small number of companies within an industry.

Monopoly Power

The ability of a company to control or dominate an industry or market, setting prices and limiting competition due to lack of viable alternatives.