Explain how artificial intelligence (AI)can be used in the sales process and how it specifically can assist in price optimization, upselling and cross-selling, and performance management.

Artificial Intelligence

The simulation of human intelligence in machines that are programmed to think and learn like humans.

Price Optimization

The use of data analysis to determine the best price points for goods or services to maximize revenue or profit.

Upselling

A sales technique where a seller induces the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue.