Explain how a community Q&A site can have lasting and long-term implications for an organization.

Community Q&A sites,on which visitors answer questions posted by other visitors,are a contemporary twist on the early ethos of computer networking,which was people helping each other.Community Q&A sites include dedicated customer support communities such as those hosted on Get Satisfaction and public sites such as Quora and Yahoo! Answers.Responding to questions on Q&A sites can be a great way to build your personal brand,to demonstrate your company's commitment to customer service,and to counter misinformation about your company and its products.Keep in mind that when you respond to an individual query on a community Q&A site,you are also "responding in advance" to every person in the future who comes to the site with the same question.In other words,you are writing a type of reference material in addition to corresponding with the original questioner,so keep the long timeframe and wider audience in mind.