Asked by Ashley Eggleston on May 01, 2024
Verified
Every purchase is made with decision-making criteria in mind. There are usually four levels of desire within the decision-making criteria.
Decision-Making Criteria
The standards or factors considered when making a choice or judgment.
Levels of Desire
The varying degrees of eagerness or interest that consumers have towards purchasing or engaging with a product or service.
- Comprehend the existence and importance of decision-making criteria in purchasing.
Verified Answer
TL
Tiyona LashayMay 08, 2024
Final Answer :
False
Explanation :
The number of levels of desire or criteria can vary widely depending on the individual, the type of purchase, and the context, rather than being fixed at four. Decision-making criteria are highly subjective and can include any number of factors.
Learning Objectives
- Comprehend the existence and importance of decision-making criteria in purchasing.
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