Employees at Hawthorne Enterprises,a local firm,will be spending the weekend working with Habitat for Humanity,an international non-profit organization,to repair homes in the local community.Terry,Hawthorne's PR professional,wants the event to be covered by the media.Which of the following would help Terry accomplish this goal?

A) targeting reporters who write national CSR stories
B) focusing the pitch on the efforts of Habitat for Humanity
C) sending an email to every local journalist and blogger
D) including detailed statistics about Hawthorne's CSR activities

Focusing the pitch on the efforts of Habitat for Humanity is the best option as it highlights the partnership between Hawthorne and the non-profit organization, which is likely to be of interest to local media outlets. The media is more likely to cover a story that focuses on the efforts of the non-profit and how it is making a positive impact on the community. Targeting national CSR reporters, sending an email to every local journalist, and including detailed statistics about Hawthorne's CSR activities may not be as effective in generating media coverage for this specific event.