Asked by Marianne Jenkins on Jun 11, 2024
Verified
Dr.St.George is examining pro-war messages from the late 1960s and early 1970s.She explores various advertisements,looking for words such as war,conflict,Vietnam,and violent engagement.This situation is an example of which unit of analysis?
A) Semantics
B) Characters
C) Concepts
D) Items
Pro-War Messages
Communications that advocate for or support the initiation or continuation of military conflict.
Semantics
The study of meanings in language, including the meaning of words, phrases, and sentences.
Conflict
A situation or process in which individuals or groups have incompatible goals, interests, or values.
- Identify the various units of analysis in content analysis, acknowledging their significance and application.
Verified Answer
JL
Jayme Lalaine HipolitoJun 14, 2024
Final Answer :
C
Explanation :
The unit of analysis in this situation is concepts, as Dr. St. George is examining the use of certain words or ideas (such as war, conflict, etc.) within the advertisements. Semantics refers to the study of meaning in language, but alone does not capture the larger context of the situation. Characters and items are not relevant in this scenario.
Learning Objectives
- Identify the various units of analysis in content analysis, acknowledging their significance and application.
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