Does the term "you-attitude" mean using the word "you" in messages?

Communicating you-attitude means making deliberate choices in layout,content,language,and organization-choices that influence your audience t pay attention to and act on your message.All reader-centred messages use you-attitude,but the words that achieve it change depending on the situation.-In a positive message,focus on what the reader can do."We give you" lacks you-attitude,because the sentence focuses on what we are doing.-Avoid you when it criticizes the reader or limits the reader's freedom.-In a job application letter,create you-attitude by showing how you can help meet the reader's needs,but keep the word I to a minimum.