Asked by Yolanda Lemmitt on Jun 11, 2024
Verified
Describe the four B2B markets and explain how their transactions differ.
B2B Markets
Business-to-business markets, where transactions of goods or services occur between businesses rather than between businesses and consumers.
- Identify and describe the four B2B markets and how transactions differ among them.
Verified Answer
KD
Kingsley DamasahJun 13, 2024
Final Answer :
Manufacturers-buy raw materials, components, and parts that allow them to make and market their own goods and services.Resellers-marketing intermediaries that resell manufactured products without significantly altering their form.
Institutions-hospitals, educational organizations, and religious organizations buy goods and services to fulfill their needs.
Government-major purchaser of goods and services.
Institutions-hospitals, educational organizations, and religious organizations buy goods and services to fulfill their needs.
Government-major purchaser of goods and services.
Learning Objectives
- Identify and describe the four B2B markets and how transactions differ among them.
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