Asked by Chris Hooks on Feb 18, 2024
Verified
Define the market segment targeted by Facebook.Describe how that segment may or may not be the same as originally planned.
Market
A place where people can sell goods and services (the supply) to people who wish to buy those goods and services (the demand).
- Identifying the original plan for the target market segment
- Analyzing the potential differences between the actual target market segment and the original plan
- Understanding the market segment targeted by Facebook
Verified Answer
SH
Shannon Hintze
Feb 18, 2024
Final Answer :
Originally,Facebook's target market included only college students.It then attracted older teens and other young adults.Since then,the market has expanded with the fastest growing segment being older adults who use the product to stay in touch with family.
Learning Objectives
- Identifying the original plan for the target market segment
- Analyzing the potential differences between the actual target market segment and the original plan
- Understanding the market segment targeted by Facebook