________ data provides information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

A) Demographic
B) Ideographic
C) Psychographic
D) Lithographic

Psychographic data refers to information about an individual's personality, attitudes, lifestyle, and other psychological characteristics. This information is often gathered through surveys, questionnaires, and interviews that delve deeper into a person's values, interests, and behaviors, in contrast to demographic data which focuses on more objective characteristics such as age, gender, and income. Ideographic and lithographic are not related to this type of data.