Asked by Tasiah Anderson on Jun 28, 2024
Verified
Companies use products, prices, and service to facilitate relationship marketing.
Relationship Marketing
A marketing strategy aimed at building long-term relationships with customers to foster loyalty and repeat business.
Products
Goods or services offered by a business to customers for consumption, use, or to satisfy specific needs.
Prices
The amount of money required or given in payment for goods or services.
- Identify the various tiers of customer relationship marketing and their distinct features.
- Understand the methods to improve customer contentment through offerings like guarantees and fast shipping.
Verified Answer
JM
Jessa Mae RomeroJul 03, 2024
Final Answer :
True
Explanation :
Companies use products, prices, and service as part of their marketing mix to build and maintain relationships with customers, tailoring their offerings to meet customer needs and preferences, thereby facilitating relationship marketing.
Learning Objectives
- Identify the various tiers of customer relationship marketing and their distinct features.
- Understand the methods to improve customer contentment through offerings like guarantees and fast shipping.
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