Companies that engage in global marketing must continually monitor economic and social trends to protect their position within the market and adjust products and marketing strategies to meet the changing needs of global markets.

Economic Trends

The general direction in which an economy is moving, based on statistical measures such as growth rates, inflation, and unemployment.

Social Trends

Patterns of change or stability in societal behaviors, attitudes, and cultural norms over time, which influence various aspects of society such as consumer behavior.