Changing value propositions in today's economy-such as changes caused by the growth in e-commerce-have forced marketers to learn a tough lesson about customers. What is that lesson?

A) Customers will always seek the best value regardless of quality.
B) Customers will always turn to the most recognized brand.
C) Customers would rather perform service for themselves to save money.
D) Customers will turn to the most convenient, least expensive alternative in situations where they see goods and services as commodities.
E) Customers will always seek the best quality regardless of price.

Question

Akshay Kandwal · Accepted Answer

Final Answer : D, Explanation :  The lesson is that in situations where customers perceive goods and services as interchangeable or commoditized, they will gravitate towards options that offer the most convenience and the lowest cost. This reflects the impact of e-commerce and digital platforms, which have made comparing prices and finding convenient purchasing options easier than ever.

Definitions

Learning Objectives

Learning Objectives

Related questions